How and When it involves free SEO tools, nothing kills what the Google search console offers. There are only a few things you could do with the "Google search console" and you can get to be a partial nerd.
Well, if you've got been wondering if there's an app that might make Google search console data more meaningful, then you're in luck today. a long time back I've got saw this not-so-popular yet original tool called SEOTesting, which plenty of you'd like to find out about and use for optimizing your website.
The first time I saw SEOTesting (earlier it accustomed be called Sanitycheck) was once I was researching about Keyword cannibalization. However, recently the positioning has gone under a serious rebranding, and plenty of user-friendly features are added.
In this guide, we are going to observe a way to use the SEOTesting tool, and the way to use the info provided by this tool to drive more traffic and improve website conversions.
The best thing about the SEOTesting tool is, it may be utilized by content creators, e-commerce website owners, or perhaps a service website owner. As long as you're using the Google search console (A highly recommended step for SEO), you'll use the SEOTesting web app.
Learn what's the SEOTesting tool?
The SEOTesting tagline is for improving your site ranking through Google Search Console, and this can be exactly what it does. If you add your website to the SEOTesting Tool and connect it with your Google search console account, it improves the information to convey you lots of actionable tasks to boost your computer program position and also helps you to extend the CTR.
Those who are within the field of SEO can easily see how valuable this data is, and the way quickly it can facilitate the growth of your website traffic.
According to their “Producthunt” listing, the SEOtesting can
We will dwell deep into all the advantages and features within the upcoming section of this review, except for now let me answer the foremost burning question.
And that is; what about the protection of my data?
So, consistent with the looker Nick Swan, they don’t share data with anyone, and your data remains with you.
Now, if that's no more your apprehension, I might recommend signing up for his or her 14 days free trial (Unlimited website) and begin using the tool.
Follow the steps to find out a way to add your website.
How to Start Using SEOTesting?
Once you have got added your website, the subsequent step is to relinquish access to your Google search console account. this can be how the tool would fetch the information and suggest changes to enhance your search ranking and CTR.
If you've got multiple websites under your Google search console account, then it'd ask you to pick the website from which you wish to fetch the info.
Click on Add site and it'd instantly fetch the info to start out showing you various reports.
Now, let's move to the part where we'll find out how to use the information from SEOtesting to create meaningful changes to the website.
Benefits of using SEOTesting
You can check if your website was impacted by the Search algorithm update:
This is the primary thing you'll do with SEOTesting, where you may see if your site is impacted by any of the previous few computer program algorithm updates. For using this feature, toggle on the “Algo updates” button.
As you'll be able to see from the screen above, my site was impacted with May 2020 update, and there was no sign of recovery after December 20 update. Sigh, plenty of labor has to be done, but more thereon later…
Now, there are lots of features that you just can use by clicking on the left panel, except for the simplicity of this SEOTesting review, let’s concentrate on the “Reports” section, where you'll be able to find plenty of actionable data.
Winners and loser
This report is simple which shows you improvements and drops within the number of clicks and impressions generated by individual search queries and by your individual web content over the last 7 days.
This report alone is worth paying for this tool, because it helps you to spot the pages with low CTR, and therefore the data would facilitate your to enhance the CTR. for instance “Top Queries Missing from Page Titles and Meta Desc’s” report will find pages that don't have their top query (based on impressions) within the title or meta description.
You can often improve click-through rates by ensuring a page’s top query is within the title and meta description.
Next within the section is content ideas, which could be a combination of over 6 tools, and every one among them is worth using.
My favorite during this is “Question to Answer” where I can find direct questions that users are querying to search out my pages.
I can further use the FAQ schema to feature those inquiries to my pages and thus improve the impression and CTR.
This feature is accessible on all the popular SEO plugins like Yoast SEO, RankMath, and others.
“Find low-quality content” is another great reporting tool that may facilitate your to search out pages that aren't getting any program traffic. you'll then prune, merge, or no index such pages to boost the SEO score of your website. examine “Low-quality content” to know different action points that you simply could take.
And then there's a feature to search out “Keyword cannibalization” which helps you to spot pages on your website which are competing for the identical keyword. I've got talked about this in-depth up here.
Well, this is often just a glimpse of the “Reports” feature of the SEOtesting tool, and there are more features and benefits that you just would love to explore. And, I think 14 days could be a significant time for you and your team to explore all the features before you opt to become a paying customer.
For example, SEOtesting also offers the Ranking feature where it allows you to track the ranking data, and shows you the type of your page ranking. this can be where I also realized it might be nice if they provide the feature to test data supported the particular country.
So if I've got to test the information for ShoutMeLoud and just for the USA, I would like to feature it as a replacement site and choose the USA within the option, while adding the location.
Conclusion: SEOTesting Review
I pride myself on discovering great tools which enhance our digital marketing journey. After using the SEOtesting tool for a long time, I could highly recommend this tool to my readers. The tool puts your Google search console data on steroids, and if budget isn't a problem, this tool would definitely facilitate your to amp up your website SEO.
Now, it's your communication let me know your feedback and review of the SEOTesting tool. What does one like about it, and what more features you'd want to determine next within the future updates?
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